Like the landscape around us, writing comes in all forms, shapes and sizes. It is up to us to determine how to navigate these terrains when we express ourselves on the page.
Readable content is critical online. If your work is jumbled and formatted incorrectly, page visitors will stop reading two sentences in. You need to make sure your blog is polished and free of commotion to keep the reader’s attention. Bulleted lists, small paragraphs, and large font can enhance a reader’s experience and make your contentContinue reading “Readable Content: What Works?”
Throughout my life, I have always enjoyed writing. I was the student who would exceed the necessary page count for assignments. With this passion, it made sense for me to start a communications career. I went through my college journey as a public relations major, and I added a journalism minor to continue honing myContinue reading “The Story Behind the Writer”
Picture this: you’re sitting down to write a piece for your blog. As you put your fingers to the keyboard, you pause: who are you writing for? There is always an audience to consider when writing, but which audience should that be? Zinsser’s discussion about this, including his paradox, is incredibly relevant for writing nowadays. Continue reading “Which Audience is Your Focus?”
After that long day at work, scrolling through social media sounds like the perfect way to wind down. You open up your Instagram feed, begin scrolling, then pause: what is with all this text? Where are the photos of home-cooked meals and cats? You close your phone, not wanting to exhaust any more brain cellsContinue reading “Context – Don’t Snooze, or You’ll Lose”
Whenever you craft a piece of writing, you need to make sure that your promotional materials stand out online. To spread the word about my long-form article, I decided to create posts for three different social media outlets. Below, you will find my mock-ups for Twitter, LinkedIn and Instagram, all of which promote the pieceContinue reading “Play Ball, or Stop it All?: Publicity Posts”
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