Before tackling the world of social media, you have to have the rights smarts to take it on.
Social media: a phrase that many of us have now coined to describe our favorite pastime during class or lunch breaks. While most of us are used to pulling out our phones and scrolling aimlessly through Twitter every 20 minutes, we are forgetting just how influential this platform can be. Clay Shirky mentions thatContinue reading “Ticking “Type”bomb: How Social Media Has the Power to Make or Break Our Culture”
Since the COVID-19 pandemic began, the sports world has been turned on its head. Fans across the globe have been waiting anxiously to see what will become of their postponed seasons. As a hockey fan, I truly did not believe that the NHL would try to finish this season, as there are several moving partsContinue reading “BREAKING NEWS: Puck Drop in August?”
The Garden of Dreams is an organization that is near and dear to my heart. From childhood until now, I have been an avid New York Rangers fan, and the Garden of Dreams works closely to connect youth in need to the Rangers and other Madison Square Garden affiliates. When looking at the Garden ofContinue reading “The Garden of Dreams Foundation: The Social Sky’s the Limit”
With the world being in a crazy position at the moment, this content calendar designed for the Garden of Dreams will give the foundation the chance to give back even when there are no sports to be played. Below is the general layout of the calendar, filled with all the specifics and even the postContinue reading “Garden of Dreams Media Content Calendar, June 15-21”
In order to truly connect a brand to its publics, it can be helpful to develop some “personas” to start brainstorming strategies. For the Garden of Dreams, I have developed two different personas that speak to different parts of the target publics. These individuals are each different, but they have mutual connections that make themContinue reading “The Perfect Personas: Garden of Dreams”
The Garden of Dreams Foundation prides itself on using social media as an informative tool, allowing our community to learn more about our efforts as well as introduce us to new opportunities in the Tri-State Area. We will work hard to engage with you about our current outreach efforts, as well as listen to yourContinue reading “Garden of Dreams Community Guidelines”
This presentation highlights specific tactics and strategies the Garden of Dreams can use to spread their efforts nationwide. Right now, the Garden of Dreams has a strong connection to the NYC area, which is to be expected with partnerships at MSG and around the city. However, just because the charity is rooted in New YorkContinue reading “Garden of Dreams Social Media Pitch”
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