Social Media Analytics: the roadmap to success. Understand the signs to determine how you are performing online.
Social media analytics have become increasingly important for businesses. How can you tell if your following enjoys the content you upload? Do you need to change your posting strategy to cater to bigger audiences? How about your upload time: are you posting when people will actually be online? All of these questions can be answeredContinue reading “Social Media Analytics: Is Your Post Note-Worthy?”
Social media analytics may sound daunting, but when you boil it down, the concept is not that intimidating. Essentially, you are looking at the elements of your company’s social posts to determine whether or not everything resonates with your online visitors. When you publish social posts online, tracking their performance can help you determine whetherContinue reading “Analytics 101: The Anatomy of a Social Post”
When it comes to social media metrics, it is very important to determine what the best metrics are for the questions you need answered. Not every metric will give you the most accurate information, so you have to think clearly about what will reflect the information you are looking for. Below are a few questionsContinue reading “Metrics Mania: Which to Use, and Why?”
Right now, my current interest happens to be my field of work. I am currently working as an intern with Klarna, a company that focuses on promoting “smoooth payments” to its users (yes, that third ‘o’ is intentional!). Essentially, by using Klarna, you can pay for purchases in four interest-free installments, making the financial burdenContinue reading “Klarna: ‘Smoooth’ With Keyword Analytics?”
As we prepare for the launch of our coffee shop locations, it is incredibly important to see how “buzzy” coffee-related search terms are in our surrounding areas. By pin-pointing the areas where coffee is a subject of interest, we can begin implementing our business plans and branching into other neighboring states to continue our riseContinue reading “Hit the “Grounds” Running: Search Habits and Coffee Shops”
When using Mentionmapp, I wanted to look into one of my all-time favorite brands: The Garden of Dreams. The Garden of Dreams is a philanthropic organization tied to the Madison Square Garden Company, which owns assets such as the New York Rangers and New York Knicks. Growing up as a fan of both the RangersContinue reading “Charitable Connections: The Garden of Dreams”
As social media continues to dominate the marketing space, some companies may struggle to see the benefits and only see privacy issues. In the example email below, I outline ways to reassure business owners that social media will only help their companies grow if used properly. Hi Allison, First off, I would like to thankContinue reading “Social Surveillance: How to Stay Safe Online”
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